Brands

"We hold our relationship with TLT on IPR matters in high regard. Any issues are resolved effectively and the regular information updates are extremely useful."

- Merlin Entertainments Group 

We have a substantial full service Brands practice, specialising in global brand management and protection, acting for leading international brands. Our branding specialists provide commercially aware, strategic advice to protect clients' brands in UK and international markets.

What sets us apart is our strategic approach to Brand Protection.

We believe that in a brand-led business, protection of the brand should pervade all activities, ensuring a consistent, co-ordinated and cost effective approach. We have been innovative in the way that we structure our Brands team and bundle our Brand services, so that all relevant legal services are brought together and are targeted at maximising brand protection.

We advise on trade mark clearance; trade mark and registered design filings; domain name registrations; trade mark and domain name renewals and watching; franchising; sponsorship, merchandising and licensing arrangements; trade mark oppositions, cancellations and domain name dispute resolution; online brand protection and take down; infringements and passing-off and strategic portfolio management services on a worldwide basis.

We are ranked as a top tier firm for intellectual property in Legal 500.

Recent transactions

Some of our highlights include:

• Advising a global FMCG business on co-ordinated trade mark opposition, cancellation and infringement proceedings in 18 jurisdictions with claims valued in excess of US$1m.
• Undertaking a strategic trade mark portfolio review for international retailers and undertaking a programme of trade mark filings and oppositions in over 80 territories.
• Developing an online brand protection programme for leading UK financial services provider and dealing with trade mark, passing off claims and domain name dispute resolution on an exclusive basis.
• Advising a high street retailer on its international expansion programme. Evaluating the benefits of international franchising, joint ventures and direct ownership in overseas territories and supporting the implementation of the programme, including negotiating commercial arrangements, filing of supporting trade marks and advising on local regulation.